This agreement will enable Baidu to provide its end-users with a more robust online mapping experience in Baidu Maps and its third-party developers with increased functionality in its Baidu Maps application programming interface (API) for location-based services.
Baidu is the world’s largest Chinese search engine and is China’s largest online advertiser, with 80 percent market share and over 50 percent year-over-year growth.
“Baidu is excited to enter into a new relationship for DigitalGlobe imagery as we continue to grow and expand our online location-based services,” said Dongchen Zhang, head of business development at Baidu. “With this agreement, Baidu can offer new ways for users to engage with the Internet while continuing to solidify Baidu’s presence at the heart of China’s Internet ecosystem.”
DigitalGlobe’s industry-leading ImageLibrary offers customers over 85 million square kilometers (km2) of highly accurate imagery in China, and over two billion km2 of imagery worldwide.
“China is one of DigitalGlobe’s most strategic geographic markets, and establishing this relationship with Baidu is an important step in strengthening our position in the Chinese consumer segment,” said Rafay Khan, senior vice president at DigitalGlobe. “Our ever-growing ImageLibrary continues to outpace our competition, and gives us a considerable edge in rapidly changing countries like China.”
About DigitalGlobe
DigitalGlobe is a leading global provider of commercial high-resolution earth imagery products and services. Sourced from our own advanced satellite constellation, our imagery solutions support a wide variety of uses within defense and intelligence, civil agencies, mapping and analysis, environmental monitoring, oil and gas exploration, infrastructure management, Internet portals and navigation technology. With our collection sources and comprehensive ImageLibrary (containing more than two billion square kilometers of earth imagery and imagery products) we offer a range of on- and off-line products and services designed to enable customers to easily access and integrate our imagery into their business operations and applications. In China, DigitalGlobe imagery is distributed through Siwei WorldView Technology (Beijing) Co., Ltd.
About Baidu
Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs, each of which represents one Class A ordinary share, are currently trading on the NASDAQ Global Select Market under the symbol “BIDU.”
(source: DigitalGlobe)