By proposing a common language, the taxonomy should also provide a translation between the world of EO services and the world(s) of their customers.
The aim is to present and explain the rationale for the EO taxonomy that is proposed and to address the common products and services from two perspectives:
(1) A market segmentation will provide a tool to help classify and understand the markets for EO services as well as to define the type of customer
(2) A thematic segmentation provides a tool to help describe and classify the products that are offered by the service providers.