CARTO is a leading location intelligence platform that transforms location data into insights for marketing, logistics, store placement and infrastructure management. Users such as marketers and business analysts use this cloud software to understand where things happen, why they happen and to predict what will happen in the future.
CARTO + Belmap = accurate insights
GIM will use CARTO as a data visualisation and analysis tool in its Location Intelligence Center of Competence. GIM can offer its customers unique insights for making strategic decisions, by combining CARTO with its Belmap geodata product and its location intelligence services.
Users in a wide range of sectors, such as banking and insurance, real estate, utilities, retail and consumer products can gain a competitive advantage from location intelligence services such as:
- drawing up statistical analyses and future scenarios;
- streamlining services and operations;
- risk management;
- analysing sales potential;
- and so on.